What skill sets do we need to develop? A digital transformation strategy starts with answering essential questions such as the what, why, how and who. The scope of digital transformation strategy Source: Digital, Marketing, Strategy, Implementation and Practice, 7th edition, by Dave Chaffey and Fiona Ellis-Chadwick. ", "But if you were to push me on identifying a single critical piece of the puzzle – one that is often done poorly – then I would point to careful consideration of the cultural aspects of transformation," said Wade. While these questions seem obvious, there are numerous reasons why they are often overlooked and we don’t bridge the what, why and how or the intent and achievement. It’s equally critical to integrate information/content and processes, with the business and knowledge worker in mind as previously mentioned. 1. “People toss around the term ‘cloud’ freely, but few employees really understand where the cloud is let alone how it works. The Imperial Digital Transformation Strategy programme is one of the offerings in the Imperial Virtual Programme portfolio, characterised by live interactive sessions with faculty. “If the technology you’re deploying is new to your business, it is always more difficult to anticipate how things will work. Walk through a day in the life of a typical employee living with all the features of a digital work environment. Developing a roadmap for short- and long-term digital transformation, guided by business outcomes, not technology, is the essential … So, that is what we try to achieve. “There isn’t a single ‘make or break’ step in a digital … Highlight both benefits and challenges and tie it to strategy and winning. What can a digital transformation strategy achieve? It’s also why it’s important to continue to learn, have a culture of evolution awareness and prioritize. ], After James Swanson, CIO and head of digital transformation at Bayer Crop Science, developed a transformation strategy, it was time to evaluate the team, he said. They invite start-ups, newcomers, the often younger generations of technologists who master emerging technologies and/or their existing IT partners (who are also challenged) to showcase, collaboratively think, find talent and potential future scenarios, etc. But don’t rush into digital transformation without first laying a solid foundation for success. Like The Enterprisers Project on Facebook. A digital transformation plan is a strategic, long-term plan focusing on integrated digital media channels, implementation of new technologies, and smart, digital ways of working. Understand its capacity and the pace of change that it is willing to undertake. As content manager, she enjoys bringing new authors into the community and helping them craft articles that showcase their voice and deliver novel, actionable insights for readers. Meet the Chief Transformation Officer: 8 key tasks for this new role. Much has been done since the 2012 Government Digital Strategy, which demonstrated the potential of public service transformation by rebuilding some of the most high volume services to make them ‘digital by default’. By harnessing digital to build and deliver services, the government can transform the relationship between citizen and state. Less digitally mature organizations tend to focus on individual technologies and have strategies that are decidedly operational in focus. Digital strategies in the most mature organizations are developed with an eye on transforming the business. A solid strategy includes analysing current processes, identifying pain points and risks, and then working out which digital tools could improve this. Point of view. It’s one of the reasons why IT firms are building or acquiring ‘digital transformation consultancies’ with roots in marketing/business or even agencies, which can help them in properly understanding and addressing the needs of these a-typical audiences. It’s clear that collaboration and co-creation, on top of the different meanings they already have (think internal collaboration, for instance), in a digital transformation economy and digital transformation strategy context go beyond the enterprise and existing ecosystems and move towards building new networks and ecosystems where data and actionable intelligence are leveraged for future growth and entirely new business models. Data and information have become core business assets, sources of revenue and critical enablers in the information age. Here are the top 21 digital transformation strategies recommended by businessmen and company executives who have successfully overcome the challenges of digital transformation and the pains associated with it. Published 9 … Strategy and governance With remote work likely to be the norm well into 2021, consider these tips to apply your emotional intelligence and build strong, supportive teams, Bringing services back stronger than ever will be one of the biggest challenges in Amtrak’s history. ", "We retooled the IT department to move away from some of the commodity skills to more forward-looking capabilities that align with our strategy. Red Hat and the Red Hat logo are trademarks of Red Hat, Inc., registered in the United States and other countries. The strength of ecosystems and communities of innovation, collaboration and also outsourcing partnerships, defines the strength of the businesses which are part of them in a culture of co-opetition and co-creation. Last but not least, it requires data/content analytics and (thus) artificial intelligence to move from information to knowledge and intelligence that is actionable. Government Transformation Strategy 2017 to 2020 This strategy sets out how the government will use digital to transform the relationship between the citizen and state. A digital transformation strategy starts with answering essential questions such as the what, why, how and who. Big data volumes, formats and sources keep growing exponentially. On one hand we see that often digital transformation is seen as a set of projects, actions and exercises to do or a more enterprise-wide goal to achieve. This nine-week live virtual programme is designed to help you plan and build a digital transformation strategy that can be taken away and implemented. It has always been in our top 10 of business books and in the holistic reality which business is and which digital transformation also is and requires to succeed, it could inspire you as it inspired us. The challenge for many executives is to know where they want to head, what they need to get there and how to be sure they successfully did get there with the necessary (intermediate) controls in place. It’s not just the IT and information management people that struggle to speak the language of, let’s say, the CMO. They set up hackathons, organize brainstorming session days and launch trials in order to prepare for the longer term, as they decreasingly rely upon those first moving ‘digital transformation experts’ who have been repeating the same stories too long too often. Digital marketing transformation: a revolution of strategy and execution Digital marketing transformation, what is it? None of these ‘technologies’ are really new and often have their roots in other technologies we mention less or have forgotten about. In other words: for many of them it’s hard to build the bridges that are required in the holistic phenomenon that covers many realities and skillsets and is called digital transformation. And there will be more changes and evolutions, far more. The other way around, many marketing executives, don’t speak the language of IT and/or are not used to think and work in terms of business process management, essential technological evolutions and concepts or methods of business process reengineering and/or business process optimization. With SMACIT we also include the Internet of Things. At its heart, this is a people challenge. The critical piece: Prepare for culture change. Finding ways of bringing the entire group on the same journey through major disruption is critical. Yet, that starts in the here and now and the basic operations, processes and models to improve and overhaul with an immediate business case, a medium term one and a bigger roadmap in mind. To do so, you need to grasp what role they play in the bigger picture of digital transformation, while identifying the glue that connects them and that in the end enables you to make a solid difference with your strategy. The critical piece: Prepare for culture change. A note on advertising: The Enterprisers Project does not sell advertising on the site or in any of its newsletters. In more than one sense you can compare this trend and the challenge of several pure digital transformation consultancies , too often operating as islands of limited expertise who start feeling that they need to broaden their scope, with the evolutions before the dot come bubble when huge ‘e-business’ specialists went bankrupt one after the other and only a small portion more or less survived. Many have forgotten the names of various of these large players of the early days of the Internet and what used to be called ‘e-business’. Just to remind you: they are cloud computing, social, mobile (mobility) and (big) data (analytics). However, it’s bigger in less project-based exercises. In addition, we have an ongoing need to build competencies that augment our skills, especially around business acumen. 4. Many digital transformation projects take mobility as a central theme. Last but not least, it’s why we need a roadmap, as informed as possible, and as mentioned, with the necessary space for failure and balanced risk. The opinions expressed on this website are those of each author, not of the author's employer or of Red Hat. Leverage effective digital technologies that people really want . Design for innovation, optimization, agility and scale. From digitizing and capturing paper-based information to enhancing processes, empowering knowledge workers, better serving customers and getting the right information and intelligence when, where and how they are needed requires several steps and integrations. As with any transformation, employees must understand what it is they need to support before you can drive buy-in and adoption. and Deloitte’s1 2015 global study of digital business found that maturing digital … Finding new revenue streams together by connecting systems of value and building bridges is key here as well, and is enabled by a technological reality that increasingly revolves around data, actionable intelligence, software and connectivity. ], “Digital transformation nearly always requires many internal stakeholders to do things in a different way,” says Martin Henley, SVP, technology services sector for Globality. Between what you need to do now and what you will need to do next with the meaning, context, hyper-connectedness and purpose of it all in mind – certainly also on the longer term. In an economic reality where entire industries are changing, actionable intelligence is the new currency. Others are doing or will do equally amazing things in other areas. Their increasing maturity, as well as their increasing adoption, has led to what Gartner called the Nexus of Forces. Tell a story. Here are seven important steps to consider as you construct your digital strategy. Digital transformation is about moving fast, challenging the status quo, and developing and scaling new technologies and operational mindsets. It’s incredibly important to identify not just capabilities but competencies. Leverage the existing and emergent technologies to transform the business. Read also: Why CIOs can’t go it alone and stay sane. Achieving end-to-end information management excellence, tailored to the individual goals and challenges of organizations, their customers, their ecosystems and their goals of optimization, innovation and, increasingly, digital transformation, is critical, if not the main pillar to succeed any digital transformation strategy. The Internet of Things is just one example here as, in all honesty, we are still at the start. There always is one, you just don’t know how big it will be and which areas will be most affected. It suffices to look at the traditional third platform depiction. ], “There isn’t a single ‘make or break’ step in a digital transformation,” says Michael Wade, professor of innovation and strategy at IMD. It’s the development of a capacity to act, react and ideally pro-act as societal changes and technological evolutions continue to take place, accelerate and evolve. Speaking about disruptive companies, also note that, on top of describing a game theory strategy that redefines what competition and co-operation are, co-opetition builds upon a specific aspect of the, by definition holistic, industry attractiveness assessment model, widely known as the ‘six forces model, where ‘new entrants’ are one of the key forces. Increased mobility: Not only do consumers spend several hours a day on mobile devices, but employees are tied to smartphones, tablets, and laptops. Not many companies have even the slightest idea of developing a robust roadmap for their digital transformation initiative. Stay on top of the latest thoughts, strategies and insights from enterprising peers. To accept speed over perfection for some (not all) initiatives? Setting out for digital transformation without a definite strategy is like a bird without wings. Get the digital transformation eBook:  Teaching an elephant to dance. What will digital transformation do for your company? The reason we mention it is because co-opetition is also de facto what we see happening in several markets where so-called incumbents and so-called disruptive companies understand that it’s better to collaborate in competing for specific markets than to go in from purely competitive approaches. The thing is that we often tend to approach all these technologies from a somewhat siloed perspective. Essential project management questions and forecasting methods are just a must, even if we tend to forget them and lose ourselves in the technological or organizational questions without the end in mind. This uncertainty of missing building blocks or having the wrong ones is often what makes organizations uncertain as they fear failure in regards with the proper mapping of the needed building blocks (subprojects, people, processes, information sources, change management initiatives, built-in checks and so forth). This will help ensure your stakeholders are actually ready for the journey, while your organization, team, and partners are learning how to implement effectively and successfully.”, [ Read also: What is a digital platform? On top of these so-called pillars new technologies are added, from 3D-printing to what IBM calls cognitive (and in the end is really about analysis and artificial intelligence). "Without addressing culture, transformation will probably fail. We also help them zero in on the optimal location strategies and strike the right balance between insourcing and outsourcing. Does your change management plan cut it in the digital age? Digital transformation strategy course overview. Digital transformation is not a thing, it’s partially a journey and partially a goal, but most of all it requires a clear roadmap and strategy with ample room for adjustment in an adaptive way. Once an organization buys into a transformation strategy and understands its economic impact and trade-offs, committing resources to the transformation effort becomes easier. Read also: Meet the Chief Transformation Officer: 8 key tasks for this new role. What do you want to achieve, why do you want that, how do you get there, who do you need, is there a clear and calculated case that supports your intent and how are you going to gauge whether you achieved or not? On the other hand we see that digital transformation is often approached as an ongoing journey that is more about a continuous business transformation strategy in the scope of technological and societal change. Once you know your story, make sure that others – especially other leaders in the organization – know how to tell it as well. More changes and evolutions, far more have even the slightest idea developing! 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